One-third of consumers boycott brands due to Israel war on Gaza, global survey reveals

A global survey has found that over one-third of consumers are boycotting brands due to perceived stances on Israel’s war against Gaza, using their purchasing power to express political views. Edelman’s latest Trust Barometer surveyed 15,000 consumers worldwide, including in the UAE, Saudi Arabia, the UK, US and India. In Saudi Arabia, 72 per cent of respondents are avoiding brands they believe support one side of the Israeli war on Gaza. Similarly, 57 per cent of respondents in the UAE said they would not purchase from a brand perceived to support a side. US-based companies like Starbucks, McDonald’s and Coca-Cola are facing significant challenges due to these boycotts in the Middle East, despite many corporations stating they do not support […]